New road safety signs are being erected this week in an attempt to reduce the the number of crashes on one of the Western Bay's most dangerous roads.
The New Zealand Transport Agency (NZTA) is rolling out a new road safety campaign along State Highway 29, over the Kaimai Range.
Some of the new signs in the `Just the Facts' campaign will read: Concentrate, wandering minds cause crashes; Too fast down this hill can kill; Reduce speed in wet conditions; Reduce speed and Stay in control.
Bay of Plenty state highways manager Brett Gliddon said the sign messages were a result of research into crash statistics for SH29, between Tauriko and the base of the Kaimai Range.
Each sign had a back-story built around what that research revealed, and they would be localised and site-specific, he said.
"For example, a sign reading `slow down for these bends' will be located just before bends that have proven to be particularly tricky or have a crash history."
The campaign is a joint venture between the Tauranga and Western Bay of Plenty Joint Road Safety Committee, Tauranga City Council, Western Bay of Plenty District Council, NZTA, police and ACC.