If you haven't been able to connect with Justin Bieber because of his youthful sound, his latest album just might change that.
He already has millions of young girls throughout the world wrapped around his little finger but Bieber's highly anticipated third studio album, Believe, will no doubt draw in more mature listeners.
Bieber has come out with a more sophisticated image, leaving One Direction and Rhys Mastin to take over the musical style Bieber has left behind.
On Believe, the first single, Boyfriend, is a catchy tune partly written by Bieber, and the success of it is an indication of what will come on the rest of the album.
It's hard to describe Bieber's new sound other than to say it's more mature, infusing dance, R&B;, a bit of dub-step and pop.
Think of the album sounds as a mix of the later styles of Enrique Iglesias meets Pitbull, some old-school 90s music, beat-heavy dance tracks and acoustic-type ballads.
The boy certainly covers a broad range of musical type.
As well as Boyfriend there are at least three tracks on Believe that I would describe as awesome: All Around the World, featuring Ludacris; Take You; and Beauty and a Beat.
I'm also a fan of Right Here, featuring Drake, and the popular Die in Your Arms, with their old-school R&B; feel.
While it can be hard for an artist to move on from the teen pop sounds they're known for, Bieber has made the transition comfortably.
Universal Music Group
Rating: 4 / 5 Stars