Police are searching for a man who assaulted a shop keeper in Mount Maunganui this afternoon.
The man walked into Arataki Superette wearing a mask, but it was still too early to say if he took anything, a police northern communications spokesman said.
The man pushed the female store assistant over and she hit the store's panic alarm, the spokesman said.
Police are now scouring the area for the offender, believed to have acted alone.
The superette has been targeted in several similar incidents before, including a knifepoint robbery earlier this year.