UPDATED 12.15pm: A car has plunged more than 10 metres off a cliff.
Police and ambulance staff were called to the crash at the intersection of State Highway 29 and Poripori Rd.
The silver people mover landed drivers side down in a 30cm deep in a creek.
All three occupants were taken to Tauranga Hospital.
EALIER: A car is believed to has gone off a cliff on State Highway 29.
Police and ambulance staff are at the scene of a crash on State Highway 29 near Poripori Rd.
Police Northern Communications Centre Inspector Ian Brooker said it was believed a car had gone down a cliff about 11am.
He said three people were in the car and two had minor injuries.
One man had a cut to his head and another man was complaining of a sore head.