The Bay of Plenty Times is now a morning compact newspaper after its successful relaunch yesterday.
The paper was launched with a wraparound of a photograph at sunrise taken from Mauao.
The edition was a total of 60 pages - including the first of five 12-page special liftouts focussing on Tauranga being a city for 50 years. The second liftout in the series is in today's edition.
At yesterday's launch breakfast with dignitaries and key clients, editor Scott Inglis told the audience the paper had made 24 changes, including a new masthead, fresh new design and revamped structure to reflect the emphasis on local news.
But there was more to the new paper than a makeover, he said.
"It's the journalism that matters most. We have invested in upskilling our staff and have reset the clock on the type of stories we will now deliver and how we will write them," Mr Inglis said.
"We are giving a commitment to raise the bar and deliver more fresh, local content that you cannot get anywhere else. We are giving a commitment to deliver journalism that matters."
General manager David Mackenzie spoke of the huge effort the project had been.
Rick Neville, chief operating officer of APN's regional media division, talked about the complexities involved in moving the paper to the morning cycle.